Uber Effect
Uber
Uber APAC Rider Performance Marketing
Our APAC evergreen materials were due for a refresh. There was a great opportunity to create new, strategically result-driven creatives that will excite and inform new users to download and ride with Uber. Together with our in-house paid media and research & insights team, we narrowed down the right target audience and focused on the benefits that appeal to these audiences. Work was conceptualised and localised for 10 APAC markets.
![](http://eugeneling.com/wp-content/uploads/2020/12/uber-effect-noparking.gif)
![](http://eugeneling.com/wp-content/uploads/2020/12/uber-effect-noqueues.gif)
![](http://eugeneling.com/wp-content/uploads/2020/12/uber-effect-rainorshine.gif)
![](http://eugeneling.com/wp-content/uploads/2020/12/uber-effect-facebook-1024x576.jpg)
Roles and responsibilities
Creative Direction and Strategy, Art Direction, Performance Marketing, Social Media and Film Production