Mr Happy

UberMoto Vietnam’s 1st Anniversary

UberMoto – Uber’s service that offers motorcycles as transportation in Vietnam – was turning one. Using the stories of drivers and riders, we wanted to create a special relationship between them to show that we are a brand that appreciate the special moments between a driver and a rider. It’s more than just a ride, it’s a chance to connect.

The film garnered over 5 million views in 4 days.

Roles & responsibilities

Art Direction, Creative Strategy & Ideation, Production

Team Credits

Copywriters: Ashlynn Sum, Kaye Villar
Art Directors: Eugene Ling, Reinald Chee, Russell Teoh
Project Manager: Roopa Pious

External Vendors

Un-Ice Challenge
Unilever K-Bright