Our APAC evergreen materials were due for a refresh. There was a great opportunity to create new, strategically result-driven creatives that will excite and inform new users to download and ride with Uber. Together with our in-house paid media and research & insights team, we narrowed down the right target audience and focused on the benefits that appeal to these audiences. Work was conceptualised and localised for 10 APAC markets.
Roles and responsibilities
Creative Direction and Strategy, Art Direction, Performance Marketing, Social Media and Film Production